John Flatley, Managing Principal
John Flatley provides strategic counsel to a number of corporate
and trade association clients concentrating on a wide-range of issues.
John’s duties build on his strong public affairs background
in government, coalition and association management.
Prior to joining Navista Association Management Strategies, John
served as a Lobbyist for a national trade association. He represented
member companies before Congress and the Administration, built coalitions
to support industry efforts and provided strategic counsel on numerous
industry-related media campaigns.
In addition, John served as an aide in the Washington, DC office
of Governor Tommy Thompson and as a legislative assistant to U.S.
Representative Steve Gunderson.
John has a B.A. in Political Science from the University of Wisconsin-Madison.
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Lee Coogan, Principal & CFO
Lee Coogan came to the association management world after having
spent the first 21 years of his career working in industry. After
spending five years with Ford Motor Company, Lee spent the next
16 years as a sales and marketing executive with Waverly Mineral
Products, an industrial and consumer products company. During his
time at Waverly Lee served in a variety of senior positions, including
National Sales Manager and Vice President of Sales and Marketing
before being named Executive Vice President.
In 1995, Lee helped to launch the Navista Association Management
Strategies. Since that time he has provided management and strategic
counsel, as well as marketing, membership development and financial
services to several of the firm's association clients.
Lee has a B.A. in History and Political Science from Rollins College.
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Chris Murphy, Senior Vice President
Chris Murphy has over 16 years association management experience
providing executive management and leadership to a variety of national
and international trade associations and professional societies.
In addition, Chris has an extensive background in meeting management,
having planned hundreds of meetings within the United States and
as far away as Denmark and Singapore. Additionally, Chris sits on
the Advisory Board for Conference Direct a full service meeting
solutions company that offers contract negotiation/site-selection,
conference management, housing and registration services.
Prior to joining Navista Association Management Strategies Chris
served as Chief Operating Officer for another Washington, DC based
association management company. He began his career in Marketing
with the First National Bank of Chicago and the United States Department
of Treasury, Financial Management Service.
Chris has a B.S. in Business Administration and Marketing from
the University of Maryland, College Park. He has also earned numerous
continuing education credits including participation in the AMC
Institute (formerly the International Association of Association
Management Companies) CEO Road Show, an HR Generalist Certificate
from the Society of Human Resource Managers and continuing education
certificates in COBRA Compliance, Personnel Law for Managers and
Supervisors and Human Resources Law.
Chris is a member of the AMC Institute, American Society of Association
Executives (ASAE) and the Society of Human Resource Professionals
(SHRM).
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Carrie Hoffman, Senior Account Executive
Carrie Hoffman brings over nine years of association and program
management experience to Navista Association Management Strategies
clients. Carrie has worked for several national and regional associations.
Prior to joining AMS Carrie served as the Director of Events and
Member Services for the Decorative Plumbing and Hardware Association
and the Property Management Association. Carrie has managed meetings
and trade shows in a variety of sizes and locations throughout the
country. She has also planned several membership marketing campaigns
and provided strategic counsel to association boards and committees.
She has a B.A. in Communications from Denison University.
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Rebecca Dietrich, Account Executive
Becca
Dietrich brings over ten years of association management experience
to Navista Association Management Strategies. Becca has worked
for several national and international associations./p>
Prior
to joining AMS, Becca served as the Global Operations Manager for
Disaster Recovery Institute International and Executive Director
of the Environmental Markets Association. Becca has also managed
meetings and trade shows in a variety of sizes and location throughout
the country. Moreover, Becca has a wide-range of experience
from membership recruitment to certification program management
to website development.
Becca
has a Masters of Public Administration with a concentration in nonprofit
management from George Mason University and a B.A. in Environmental
Studies from Allegheny College.
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Cheryl Clark, Account Executive
Cheryl Clark brings over 25 years of experience in the tradeshow
and meetings management industry as well as solid experience in
membership marketing.
Prior to joining Navista Association Management Strategies, Cheryl
served as the Executive Director of the Food Processing Machinery
Expo, a 200,000 square foot exposition with over 400 exhibitors
and over 20,000 attendees. All aspects of trade show management
were supervised by Cheryl including marketing, sales and logistics.
In her role as Executive Director, Cheryl was instrumental in building
corporate membership within the organization by leading marketing
campaigns that explained association benefits beyond trade show
participation.
Cheryl also was also responsible for managing meetings ranging
in size from 30 to 300 people. These meetings included Executive
Board Meetings and Council Meetings which served different constituencies
and require different approaches in terms of marketing and venues.
During her time at the Food Processing Machinery Association,
Cheryl not only grew the exposition in terms of exhibitors, but
in member-exhibitors as well.
Currently, Cheryl serves as the Director of Events for the National
Association for Surface Finishing (NASF). In this role she manages
SUR/FIN, the association’s trade show as well as their legislative
conference and management conference. Working closely with the committees
of each event, she has developed programs and marketing strategies
to make each event successful.
As Director of Events, Cheryl is very much involved with NASF’s
Technical Conference Program (held in conjunction with SUR/FIN,
from the initial Call for Papers to the on-site presentations. Cheryl
works with the Technical Conference Chairman to ensure that the
conference schedule is complete, organized and well managed. As
liaison with conference speakers, she has developed a keen awareness
of their needs and works closely with them to ensure a successful
program. Cheryl also provides input into the marketing of the Technical
Conference in terms of both the website and in printed materials.
Cheryl has a B.S. in Public Administration from George Mason University
and is a member of the International Association of Exposition Managers.
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Tracye Thomas , Director of Accounting
Tracye
Thomas, a native Washingtonian has worked in the accounting field
over twenty years, where she received her AA from Prince George's
Community College. She started in the banking industry, where she
improved her abilities in the finance world. She then decided to
make a career move to the world of law. The prestiges firm of Arnold
& Porter employed her for many years. She was able to work in
the fast paced world of movers and shakers. She then made a career
move to the Strat@comm team; where she held a position as Assistant
Controller for six years. Her most recent endeavor moved her to
Association Management Strategies as Director of Accounting. Her
dreams are to put her skills to use creating an accounting team
that will help AMS strive and prosper in the association business.
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